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In this day and age, the role of keywords in SEO can never be overemphasized. It has the power to take your business from ground zero to its pinnacle. Pay a lot of attention to SEO keyword.

But you have to understand the dangers of outdated SEO strategies. These strategies are a time-waster—stay away from them!

Keywords Drive traffic to specific URLs

SEO terms are keywords that businesses target directly—and that’s how the words “target keywords” emerged. In Google Search, the ranking of keywords is dictated by the words and phrases most searched. It becomes useful when you want to optimise your website content. SEO keyword research has become an integrated process of any good SEO strategy.

Algorithms for search engines are ingenious. You can now automatically identify keywords and recognize pages based on the optimisation of your keyword. The more you use your web content and blog to sprinkle keywords, the more likely the search engines will push up your website on the SERPs.

Keywords are the Link between SEO and Buyers

The first (and most important) step in your SEO campaign will be to create a comprehensive list of keywords. Though tedious sometimes, it is, however, worthwhile making sure that your keywords are as relevant as possible.

Use your top keywords in your most visited pages/areas on your website. This can vary from titles, body text, tags, and blog contents. Keywords are essential, but only if you put them to use.

What Are Short Tail And Long Tail Keywords?

A short tail keyword is a short term containing three words or less. Examples are “Athletic apparel,” “engagement ring,” or “DVD player.” They can even be what you think before you decide where to eat (“Chinese cuisine,” “Pizza delivery,”).

However, a long-tail keyword is somewhat different. Phrases of more than three words are long-tail phrases. They are far more targeted, not so broad. You may not pull in as much traffic for long-tail keyword—but traffic is usually the type you need.

The keywords include the likes of “super Blu Ray HD DVD combo player,”  “summer women’s athletic apparel,” or “white diamond engagement ring.”

You need to understand that you have a web business because you want to make money—not for people to click to your site and run after that. Get the keywords to do the magic and find a way to make them buy.

It is critical to implement what is best for you and your small business. You want to save money, of course, and you want a web presence that is as large as possible.

Keywords Tools

Google AdWords: Keyword Planner

This free keyword tool has been the favorite for businesses over the years. The Google Keyword Planner is not only an excellent choice to launch a new website, but also a best friend to expand and create more content.

AdWord & SEO Keyword Permutation Generator

Are you finding it difficult to uncover new keywords in your research?

This is the challenge you may face when launching a new website. You do not know where to go, even if you know the top keywords in your niche. And that can be a problem as you create more content. That is where the Adword & SEO Keyword Permutation Generator comes in.

Google Correlate

Nothing is better than to seek guidance directly from the source. And Google, once again, is the source. Google Correlate is often ignored and can produce an extensive list of keywords with high strength.

IMforSMB Bulk Keyword Generator

For any website, some keyword tools are perfect. Others, however, perfectly fit for specific sites. The IMforSMB bulk keyword generator can be used here. This tool is ideally suited to local service providers, as it is designed to find local keywords.

If you think keywords have lost their value in SEO, then you must be living under the cave. A fine mix of long and short tail keywords may be what you need to take your site up the SERPs. Implement SEO best practices, and very soon you’ll be rubbing shoulders with the “big boys.”