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E-Commerce

product photos

How to take product photos that stand out

When selling online, an essential aspect of marketing your products is to take really good photographs. Assuming that a professional photographer is out of the budget, here are some tips to help you take outstanding photos: Keep the background plain and simple. A simple one-colour wall to photograph against is essential. For larger items, an infinity curve is …

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e-commerce website

6 tips for marketing your E-commerce website

Marketing your e-commerce website is essential to drive traffic and especially to convert visitors into customers. In a world where online purchases are continuing to grow, and the market is dominated by the likes of TakeALot and Big Retailers, it’s essential to market your site carefully. Doing so by spreading advertising across different strategies, opportunities increase, and this …

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Product Descriptions

How to Write Compelling Product Descriptions That Sell

When you are selling online, think about what you would want to know about the item. Put yourself in the position of the buyer. What would you want and need to know? As well as fabulous photos, an excellent short description at the start of the text is essential. This text should address the critical …

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Visa has made important subscription policy changes – PayFast Gateway

On 18 April 2020 Visa updated its rules that directly affect merchants who offer free trials that will roll into an ongoing subscription or introductory offers as part of an ongoing subscription service. The new updates require merchants to clearly identify and state the terms of their subscription service and to effectively remind their customers …

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