As a business owner, you likely already know that you should be posting on social media regularly in order to find and keep your audience. The people who follow you on Instagram can quickly become paying customers, and you can also use it to retain brand loyalty and encourage repeat sales. But what should you …
What kind of images should I be publishing on Instagram? Read More »
When selling online, an essential aspect of marketing your products is to take really good photographs. Assuming that a professional photographer is out of the budget, here are some tips to help you take outstanding photos: Keep the background plain and simple. A simple one-colour wall to photograph against is essential. For larger items, an infinity curve is …
When you are selling online, think about what you would want to know about the item. Put yourself in the position of the buyer. What would you want and need to know? As well as fabulous photos, an excellent short description at the start of the text is essential. This text should address the critical …
How to Write Compelling Product Descriptions That Sell Read More »
Infographics are everywhere, and yet it can be easy to miss how important they are. These pieces of content normally combine text and data with images and graphics to make a point. They can be used to illustrate anything from a how-to guide to statistics reported by a study, to factual information about a certain …
5 benefits of infographics and why they are important Read More »
Email marketing has gone through many changes in its short history, and they are still coming thick and fast. If you have ever sent an email for marketing purposes, chances are that the techniques you used are already out of date. Here are the top tips that you will need to make your emails work …
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