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Marketing

product photos

How to take product photos that stand out

When selling online, an essential aspect of marketing your products is to take really good photographs. Assuming that a professional photographer is out of the budget, here are some tips to help you take outstanding photos: Keep the background plain and simple. A simple one-colour wall to photograph against is essential. For larger items, an infinity curve is …

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Product Descriptions

How to Write Compelling Product Descriptions That Sell

When you are selling online, think about what you would want to know about the item. Put yourself in the position of the buyer. What would you want and need to know? As well as fabulous photos, an excellent short description at the start of the text is essential. This text should address the critical …

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