There are many factors that go into someone’s enjoyment of a particular website. These may include whether or not it fits within their general area of interest, among other subjective criteria.
However, there are some things that tend to be universal. These are the factors which might go towards explaining why all of the most popular websites in the world have certain things in common. We will break down some of the big factors here, so that you can implement them on your own site.
The web design industry has tended towards a trend for clean design for many years now, and this is a style that doesn’t seem to be going away. Why? Because clean design offers a much more preferable experience for your visitors. They can see all of the information that they need clearly, there are no distractions, and navigation is easy.
To utilise clean design on your own site, there are a few steps to clear. First, simplify your navigation as much as possible. Do you really need a lot of pages on your website? Can you have a smaller choice of menu options with sub-menus within them instead of an overwhelming list at first glance?
Consider also your choice of colours. A white background with black text is always the simplest and easiest to look at – consider Google, the default options of email servers and social media sites, and so on. You can and should pick an accent colour which reflects your branding – such as the way Facebook uses the blue from their logo on headers, menu bars, and buttons.
Finally, eradicate unnecessary images and flourishes. If it isn’t of absolute value to the viewer, then you are just wasting space and slowing down your loading time, which is annoying for customers.
Another hallmark of a great site is the information included on it. A good website will include information which is pertinent to readers, easy to understand, and to the point. Your resources should help your visitors to learn more about the topic your site is themed around. If you are a photographer, for example, you ought to give your visitors guides on how to dress for a photoshoot, what to expect from your services, and so on.
There is a difference between providing great, informational content and trying to pad out your site for SEO purposes. Your customers can tell the difference, too! If you are including irrelevant, repetitive, or boring articles just to boost your SEO, you should rethink your strategy. There is always a way to provide great value to your customers.
Great content is a reason for visitors to come back time and again, to sign up to your mailing list for updates (you have a mailing list, right?), and to keep you top of mind when it comes time to purchase something.
Make sure you implement these tips to guarantee a great site – which will make all the difference to visitor experience.